SINOTRUK Product launching event marks a major success

Modern design, cutting-edge technology, and trendsetting innovation – these were the shared impressions among guests who attended the SINOTRUK product launching event on August 8.

New SINOTRUK models make a powerful first impression

Hosted by Vietnam Machine Investment Development Joint Stock Company (VIMID – stock code: VVS), the event was a resounding success, drawing the attention of hundreds of guests, industry insiders, and trucking enthusiasts. Beyond the striking looks, the newly launched SINOTRUK trucks won praise for their outstanding performance and advanced features, promising to deliver a completely new driving experience.

From the moment they were unveiled, the new SINOTRUK models captivated audiences with their bold, muscular exterior and refined, modern styling. Each model showcased aerodynamic design, powerful proportions, and premium comfort, enhanced by a state-of-the-art infotainment and sound system, creating an exceptional experience behind the wheel.

Yet, the true strength of SINOTRUK’s latest lineup lies not only in its design but also in its outstanding features inside. Guests were particularly impressed by the spacious, ergonomic cabin layout, driver-focused comfort, and advanced safety systems equipped with the latest technologies, all ensuring maximum safety and reliability on every journey.

SINOTRUK’s newly launched truck lineup

One of the highlights of the launch event was the interactive display area, where guests could explore a miniature model of SINOTRUK’s professional after-sales service station. The setup showcased the brand’s commitment to “family service” – attentive, reliable, and customer-focused, with a team of skilled, experienced technicians always ready to assist customers promptly and efficiently, just like trusted family members.

High praise from industry experts and guests

The event brought together transportation industry experts, major business partners, and three well-known KOCs in the logistics community – An Quần Thái, Ngô Hạnh, and Minh Nguyệt Yêu Xe. Throughout the event, many attendees expressed strong impressions and positive evaluations of SINOTRUK’s next-gen trucks, recognizing their modern design, advanced engineering, and enhanced performance as setting a new benchmark for the trucking industry in Vietnam.

Mr. N.T.H excited about sinotruk’s new truck models

Mr. N.T.H shared his impressions: “I’m really impressed with the new models, especially the upgraded ones like the TH7 model. Its cabin, in my opinion, is already excellent. Previously, TH7 was only available as a tractor unit, but now there’s also a cargo truck version, giving more options for customers who truly love and want to experience this model.”

I also noticed the V7X tractor head, which is completely new and feels very different from the current HOWO models available in Vietnam. The cabin is particularly spacious, the driver’s view is much wider, with improved mirrors and door design that opens up visibility significantly. These two models are what impressed me the most today. All the trucks are powered by MC engines, and since I’m already driving a vehicle with a MAN MC engine, I can say from experience when buying a truck, choosing one with an MC engine is definitely the right decision.”

Several customers visited the display area

Mr. N.T.T shared his experience after trying out the new model: “This is the first time I’ve ever test-driven such a large cargo truck. Before, I’d only seen the TH7 tractor head, but now there’s a full cargo version. I run a large truck rental business, and sometimes I drive myself to pick up goods. I’ve known the HOWO brand for years and already own several HOWO dump trucks.

I used to think the HOWO NX was the latest and best model, but after experiencing this one, I can see why those driving the TH7 tractor head are so satisfied. Both the driver’s and passenger seats are air suspension seats which are very comfortable. The dashboard is also completely redesigned with a modern, high-tech display.”

The event attracted a large number of guests and left a strong impression.

Mr. Nguyen Vu Tru, CEO of VIMID – the official distributor of SINOTRUK in Vietnam and the event’s organizer, shared: “We’re extremely proud that the launch of SINOTRUK’s new-generation trucks was a major success. This event demonstrates our continuous commitment to providing efficient, safe, and sustainable transport solutions for our customers.”

The event received overwhelmingly positive feedback from customers and partners. Many attendees expressed their admiration for the organization of the launch and the impressive new truck lineup, reaffirming their confidence in SINOTRUK’s quality and technology. This marks another milestone in the long-term cooperation between VIMID and SINOTRUK, opening new opportunities for growth and development in Vietnam’s transport industry.

For more information about SINOTRUK’s latest truck models and promotional programs, please visit https://vimid.vn.