A Spectacular SINOTRUK Launch: Impressive Design, Outstanding Performance

The SINOTRUK product launching event, held on August 8, 2024, was organized by Vietnam Machine Investment Development Joint Stock Company (VIMID – stock code: VVS), the official distributor of SINOTRUK trucks in Vietnam. The event attracted significant attention from a large number of guests and industry followers.

From the early morning of August 8, the launch was livestreamed across multiple platforms, drawing strong engagement from audiences eager to discover SINOTRUK’s latest models. The presence of three well-known KOCs (Key Opinion Consumers) in the trucking industry such as Minh Nguyệt Yêu Xe, An Quần Thái, and Ngô Hạnh, further boosted the event’s excitement and visibility among transport enthusiasts.

Prominent KOCs in the trucking industry — Minh Nguyệt, An Quần Thái, and Ngô Hạnh — attended the event

Throughout the program, audiences were treated to a series of vibrant, professionally choreographed performances, creating a unique and memorable artistic experience. From the LED light dance opening to the energetic, charismatic dance performance, every act was meticulously crafted to enhance the event’s visual and emotional appeal.

At the ceremony, SINOTRUK’s newest truck models, designed and manufactured to international standards, were officially unveiled to the public, capturing the admiration of attendees. These trucks impressed not only with their powerful and modern exterior designs but also with advanced technological upgrades, offering superior performance, enhanced fuel efficiency, and optimal operational reliability.

Explore the new models unveiled at the event

A showcase of newly launched trucks

At the exhibition, VIMID and SINOTRUK introduced a diverse lineup of trucks to customers, featuring the HOWO NX, HOWO TX, HOWO MAX, HOWO V7-X, and HOWO TH7 series. The event also presented a wide range of cargo trucks, covering multiple segments such as 4×2, 6×2, 6×4, 8×4, and 10×4, catering to various transportation demands.

Beyond the impressive technological showcase, guests had the opportunity to visit a miniature model of a professional after-sales service station, offering a first-hand experience of VIMID’s customer service philosophy — “family service” — where the company’s dedicated and experienced technicians treat every customer like a member of their own family, ensuring fast, efficient, and reliable support in every situation.

Guests enjoyed a variety of interactive experiences during the event

The launch of SINOTRUK’s new-gen of trucks marks a significant milestone in the brand’s expansion strategy in Vietnam. As the official distributor of SINOTRUK, VIMID remains committed to providing comprehensive transportation solutions that not only meet the highest customer demands but also elevate the value of Vietnam’s freight transport industry.

With a mission to deliver value and prosperity to customers, shareholders, employees, partners, and the community, VIMID continues to strengthen its role as a responsible and forward-looking enterprise in the logistics and transportation sector.

For more information about SINOTRUK’s latest truck models and promotional programs, please visit https://vimid.vn/.